Christopher Austin's Resume

Objective

  • To obtain a senior leadership position within a marketing department. Seeking to utilize over twenty years of experience in marketing management, strategic planning, and department oversight to contribute to the growth and success of a professional organization.

Education

Masters of Business Administration
Western Governors University
2025-2026

Bachelor of Arts, Communications
University of California, Santa Barbara
1996-2000

Work Experience

Senior Marketing Manager
Blyncsy, Inc., a Bentley Systems Company
Salt Lake City, Utah
2023 – present

  • Market Authority & Thought Leadership: Repositioned the brand as a premier industry thought leader by securing high-profile exposure in the New York Times, Forbes, Government Technology, and Roads & Bridges.
  • Global Sales Enablement: Serve as the primary global marketing liaison for the Bentley Systems sales organization, developing the “AI Sales Coach” and comprehensive demo kits to scale Blyncsy solutions across international markets.
  • Operational Infrastructure: Spearheaded the implementation of Salesforce to automate marketing workflows and establish a sophisticated foundation for prospect lead tracking and MarTech optimization.
  • Strategic Revenue Impact: Orchestrated marketing strategies that directly contributed to the highest revenue performance in company history while managing the full annual and partner co-marketing budgets.
  • Pioneering GTM Strategy: Led the Go-To-Market team for a landmark 2025 partnership with Google Cloud and directed the integration of revolutionary technologies like Google Street View and advanced AI.
  • Field Leadership & Education: Architected and led instructional events for Bentley Field Marketing teams, ensuring global alignment on product messaging and competitive positioning.
  • Experiential Marketing: Direct the strategy and execution of 25+ annual industry events and webinars, significantly increasing the brand’s presence in top-tier speaking circuits

Director of Market Development
Atlas
Park City, Utah
2019 – 2023

  • SaaS Revenue Acceleration: Orchestrated a comprehensive full-funnel marketing strategy for a high-growth SaaS startup, resulting in year-over-year revenue increases exceeding 100%.
  • Demand Generation Leadership: Directed “top-of-funnel” lead acquisition and outbound marketing campaigns to deliver a consistent pipeline of high-quality Sales Qualified Leads (SQLs).
  • Multi-Vertical Market Expansion: Managed the strategic execution of new product launches and targeted advertising campaigns across diverse sectors, including higher education, homebuilding, tourism, and enterprise verticals.
  • Cross-Functional Brand Strategy: Partnered directly with UX and UI design teams to lead global branding efforts, overseeing the creative development of all web, social, and print content.
  • Performance Optimization: Established a data-driven culture by identifying and tracking critical KPIs through the implementation of rigorous monthly, quarterly, and annual marketing plans.
  • Authority Building: Scaled the organization’s influence as an industry thought leader by producing high-impact in-house content, hosting webinars, and securing strategic partnerships with outside content producers.

Director of Marketing & Customer Experience
First Utah Bank
Salt Lake City, Utah
2016 – 2019

  • Executive Leadership: Reported directly to the President to oversee the complete digital and traditional marketing portfolio for a regional financial institution.
  • Institutional Transformation: Orchestrated a comprehensive institutional rebrand, including a complete overhaul of the bank’s website architecture and the development of a modern corporate style guide.
  • Operational Efficiency: Drove consecutive year-over-year revenue growth while simultaneously reducing overall marketing expenditures by insourcing graphic design and content creation.
  • Strategic Lead Generation: Engineered data-driven advertising campaigns focused on high-value business lead acquisition and new account growth.
  • Experiential Community Engagement: Conceptualized and directed the multi-year development, design, and construction of the “First Utah Bank Discovery Branch” exhibit at the Salt Lake City Gateway Children’s Museum.
  • Strategic Partnerships: Optimized the marketing budget through a rigorous revision of advertiser partnerships and a shift toward high-conversion digital campaigns.

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