Chris
Austin
Experience
Marketing Director
Technical Project Manager
Director of Market Development
Director of Marketing & Customer Experience
Director of Marketing
Marketing Director
Blyncsy, a Bentley Systems Company
Dec 2023 – Current
Technical Project Manager
Subsidium, Inc
Nov 2022 – Current
- Completed all deliverables, including Business Plan, Marketing Plan and custom training documents, to U.S. Air Force 309th Missile Maintenance Group on time within the scope of the Task Order.
- Acted as liason between military leadership and contract on all matters relating to task order fulfillment
- Supervised and mentored three-person marketing team
- Led communications activities across four military installations to engage with designated USAF squadron leaders for data collection and delivery of required documents
- Enforced alignment of project strategy with business objectives and made modifications to promote efficient project completion
Director of Market Development
AtlasRTX
Nov 2019 – Nov 2022
- Generated $2.5m in revenue directly attributable to marketing by developing and executing outbound content marketing and inbound lead generation activities for AI-focused tech startup, helping to grow overall revenue from $2.9m to $6.2m
- Increased engagement with our AI-powered digital assistant for inbound leads by 116%
- Grew website visitors 25% year-over-year by leading a complete company rebrand project, including new logo, messaging and website
- Increased email marketing open rates by 20% through the creation of compelling blog content, whitepapers, case studies, and webinars and developing highly-targeted audience segments
- Grew sales pipeline and SQLs through a defined demand generation program
- Designed digital and physical marketing collateral, website, product videos, case studies, and white papers
- Planned and executed the first ever company-hosted client conference in October 2022, a two-day event with over 100 attendees
Director of Marketing & Customer Experience
First Utah Bank
Nov 2016 – Oct 2019
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base
- Generated dynamic in-house marketing content and communication tools for promotional campaigns
- Consulted with product development teams to enhance products based on customer interest data
- Analyzed market trends and competitive landscape to understand opportunities and potential value
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Planned and executed events and marketing programs to increase new consumer and business accounts
- Deployed well-coordinated campaigns, events, and public relations strategies to promote brand, such as the Discovery Branch exhibit at the Gateway Children’s Museum in downtown Salt Lake City
Director of Marketing
Barbeques Galore
Feb 2012 – Oct 2016
- Led the marketing and communications efforts for a 28-store national retail outdoor living company
- Managed external advertising agency and in-house digital advertising with a $1 million advertising budget
- Handled all PR and media for company, including making live promotional appearances on Los Angeles TV news stations
- Organized and executed robust, creative experiential marketing events
Education
University of California, Santa Barbara
Bachelor’s Degree | Communications
Minor | Sports Management
Results
ARR generated directly from marketing activities
$
0
m
Increase in engagement with AI chatbot for lead gen
0
%
Increase in organic web visitors YoY
0
%
Boost in email marketing open rates with higher-performing content
0
%
Revenue generated after first two years of e-commerce sales
$
0
Skills
Marketing Technology & Automation
Growth Marketing
Web Design & SEO
Data & Analytics
A/B Testing & Experimentation
Writing & Copy Editing
Adobe Creative Suite
Graphic Design
Organic Lead Generation
Project Management
Paid Acquisition
Email Marketing
Software & Platforms
Adobe Illustrator
Google Ads
Adobe Photoshop
WordPress
HTML
Microsoft Office
CSS
Hubspot
Google Analytics
Adobe Premiere Pro
MailChimp
Salesforce
Tableau
Adobe InDesign
Magento
Criteria Workplace Insights
Goal Oriented
Goal Oriented
Values achievement, sets goals, and prioritizes achieving them
Cooperative
Cooperative
Values social harmony, inclined to seek common ground
Extroverted
Extroverted
Socially outgoing, gregarious, often initiates social interactions
Competitive
Competitive
Innate drive to win, measures performance in comparison to others
Strengths
- You are likely to possess a very strong drive to achieve. As a result, you are likely to have excellent follow-through.
- You are a highly motivated person with a strong inner drive.
- Your competitive nature and will to win are well suited to roles (e.g., sales) where clear, measurable, and transparent performance metrics are valued.
- Neither consistently assertive nor overly deferential, you will be assertive in some situations and not in others.
- You tend to be manageable and coachable, with a profile suitable for service-oriented roles. You will be agreeable and accommodating in most situations.
- Sociable and energetic, you are comfortable initiating social interactions and likely enjoy working with others.
- You are well positioned to cope with frustrations when faced with setbacks or challenges in task completion.
- A high level of self-confidence suggests you will usually not be hobbled by self-doubt or a lack of self-assurance in the workplace.
