Christopher Austin's Resume

Summary

  • Senior B2B marketing leader with 10 years of experience driving go-to-market strategy, demand generation, sales enablement, brand development, and customer growth across SaaS, infrastructure technology, and financial services. Proven record of supporting more than 100% year-over-year revenue growth, leading global technology partnerships, implementing Salesforce marketing operations, earning national media coverage, and directing high-impact events and webinars. Strategic partner to executive leadership, sales, product, UX/UI, and field marketing teams, with expertise translating complex technologies into compelling market positioning and revenue-focused campaigns.

Core Competencies

  • Go-to-Market Strategy | Demand Generation | Sales Enablement | B2B Technology Marketing | Strategic Communications
  • Public & Media Relations | Thought Leadership | Brand Messaging & Positioning | Content Strategy | Partner Marketing
  • Marketing Operations | Salesforce CRM | Product Launches | Conference & Event Marketing | Cross Functional Leadership

Selected Career Highlights

  • Supported more than 100% year-over-year revenue growth through full-funnel SaaS marketing and market expansion.
  • Contributed to record quarterly ARR in two consecutive quarters through integrated GTM, partner marketing, and sales enablement.
  • Earned coverage in The New York Times, Forbes, Government Technology, InfraStructures, and Roads & Bridges.
  • Led GTM strategy for a 2025 Google Cloud partnership involving Google Street View and AI technologies.
  • Eliminated 100% of outside agency costs by building in-house creative and campaign-production capabilities while supporting consecutive year-over-year revenue growth.

Education

Masters of Business Administration
Western Governors University

 

Bachelor of Arts, Communications
University of California, Santa Barbara

Work Experience

Senior Marketing Manager
Blyncsy, Inc., a Bentley Systems Company
Salt Lake City, Utah
2023 – 2026

  • Executed integrated demand generation, partner marketing, and sales enablement programs that contributed to record quarterly ARR for two consecutive quarters in 2025.
  • Managed Blyncsy’s annual marketing budget and partner co-marketing funds, allocating investments across campaigns, conferences, content development, sales enablement, and strategic partnerships.
  • Secured earned-media coverage in The New York Times, Forbes, Government Technology, InfraStructures, and Roads & Bridges, strengthening Blyncsy’s position as a transportation-technology thought leader.
  • Developed press releases, industry articles, conference presentations, media briefing materials, and executive messaging to communicate complex AI and transportation technologies to government and infrastructure audiences.
  • Served as the primary marketing liaison to Bentley Systems’ global sales organization, creating the AI Sales Coach, product demonstration kits, messaging, and training resources for international sales teams.
  • Implemented Salesforce and built custom marketing dashboards to centralize prospect tracking, event logistics, content workflows, campaign deliverables, and competitive intelligence.
  • Oversaw the commercial launch of Blyncsy’s 2025 Google Cloud partnership, aligning product positioning, partner communications, sales materials, and market activation for integrations involving Google Street View and AI technologies.
  • Directed strategy and execution for more than 25 annual conferences, trade shows, webinars, and field-marketing programs, expanding industry visibility and supporting sales engagement.

Director of Market Development
Atlas
Park City, Utah
2019 – 2023

  • Led full-funnel marketing strategy for a high-growth SaaS company, supporting year-over-year revenue increases exceeding 100%.
  • Directed demand-generation and outbound campaigns that produced a consistent pipeline of sales-qualified leads across multiple target markets.
  • Led product launches and integrated campaigns across higher education, homebuilding, tourism, and enterprise markets, supporting expansion into new verticals.
  • Partnered with product and UX/UI teams to define brand positioning and develop web, social, digital, print, and sales-enablement content.
  • Established marketing KPIs and planning processes while expanding industry visibility through thought-leadership content, webinars, and strategic partnerships.

Director of Marketing & Customer Experience
First Utah Bank
Salt Lake City, Utah
2016 – 2019

  • Reported directly to the President and led the bank’s digital and traditional marketing, advertising, brand, and customer-experience strategy.
  • Eliminated 100% of outside agency costs by building in-house graphic design, content-development, and campaign-production capabilities while supporting consecutive year-over-year revenue growth.
  • Directed an institution-wide rebrand, including a complete website redesign, updated brand architecture, and development of a comprehensive corporate style guide.
  • Developed data-driven campaigns focused on business lead acquisition, customer growth, and new-account generation while reallocating advertising investments toward higher-performing digital channels and strategic partnerships.
  • Conceptualized and directed the multi-year development of the First Utah Bank Discovery Branch at Discovery Gateway Children’s Museum, expanding community visibility and creating an interactive financial-literacy experience for families.

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